Tad smith northwest ford j walter8/6/2023 ![]() ![]() In a special 1964 commemorative issue celebrating the agency's centennial, Advertising Age wrote that the "history and expansion overseas" of the J. The business subsequently expanded across the globe, being one of the first American agencies in Egypt, South Africa and Asia. Walter Thompson became the first American agency to expand internationally with the opening of J. By 1889, 80 percent of the advertising in the United States was placed through J. Under his leadership, the agency became the seller of advertising space in many American magazines and periodicals. ![]() Marine during the Civil War, had first been employed by Carlton & Smith to sell space in religious publications. One of his first clients was a personal friend – Robert Wood Johnson, one of the three brothers who founded Johnson & Johnson – for whom Thomson personally wrote advertising for the toothpaste brand Zonweis. Walter Thompson, as he felt that James Thompson was too common a name in New York. In 1877, Thompson purchased the business of his employer for $500 and, a year later, purchased the office furniture for $800. Eventually, Thompson found that soliciting and sales were much more profitable, and he became a very effective salesman for the small company. In 1868, Carlton hired James Walter Thompson as a bookkeeper. The New York Times wrote that "the agency traces its roots to a newspaper space brokerage that began operation on Dec. Founder William James Carlton started selling advertising space in religious magazines, but almost nothing is known about the partner named Smith. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson ( JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. ![]()
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